The Kroger Co. is a retail supermarket chain with $76.7 billion in sales. It is the country’s largest grocery chain with 3,619 stores, and the second largest general retailer behind Wal-Mart.

The Head-To-Toe Healthy calendar—created for their pharmacy department—features pertinent and poignant health tips. The novelty lies in the way the tips are arranged—they begin with the top of the head and travel, month-by-month, down the body until reaching the feet in December. In addition, a tip from the pharmacist gave the calendar a personal touch.

Printing was subsidized by vendor ads that ran across the bottom of each calendar grid.