ESPN has provided sports fans with standings, statistic, scores and highlights since 1979. Continuously redefining how the world gets it’s sports news, the company has added ESPN radio, website and smartphone app. Rounding out its media extensions is ESPN The Magazine— a bi-weekly publication whose first issue was released on March 11, 1998.

The periodical typically takes a more light-hearted and humorous approach to sporting news compared to competitors such as Sports Illustrated. It often covers players whose careers have suffered as a result of incidents off the field.

These banner ads, which appear in high-traffic websites, were created to entice users to receive a free issue.