The term new evangelization was popularized by Pope John Paul II with reference to efforts to reawaken the faith in traditionally Christian parts of the world, particularly Europe. These areas were first evangelized, or converted to Christianity, many centuries earlier, but presently stand in need of a new evangelization.

In the present era, the use of modern forms of communication will be the tools for new evangelization. This identity was created for the website NewEvangelizers.com which is at the forefront of these efforts.