Pepsi’s national We Inspire campaign targets African American women between the ages of 25-49. The The Rhythm of Your Soul magazine is part of this initiative and encompasses stories of self-awareness and personal empowerment by and for African American women.
The Rhythm of Your Soul takes African-American women on a transcendent journey that embraces their mind, body and spirit for increased self-awareness and personal empowerment. These narratives become a source of encouragement and inspiration for them and future generations. The personal stories in The Rhythm of Your Soul —written by famous celebrities such as Queen Latifa, Taraji P. Henson, Raven Symoné and Keyshia Cole—center on hope, love, joy, laughter, beauty, and wisdom.
Also offered as part of the campaign were in-store graphics, display stands, a music CD and website.