Nuestra Cocina

Client: SuperValu

Jewel-Osco s a subsidiary of SuperValu—a company with $44 billion in revenue and currently ranked 51st on the Fortune 100 list.

The Nuestra Cocina (Our Kitchen) calendar was distributed to customers through all Super-Valu stores which include Jewel-Osco, Acme, Albertsons, Shaw’s and Star Market.

The bilingual recipe calendar was given away during Hispanic Heritage Month and features select classic Hispanic recipes. The calendar’s look is that of an antique recipe book which may be from your great great grandmother and handed down for generations. The design evokes the nostalgia of playing at your mother’s feet while she created miracles in the kitchen.

Each page features a beautiful picture of the prepared dish along with the recipes in both Spanish and English. The calendar serves as the perfect guide—not just for Latin Americans, but for all customers—who wish to share recipes from Nuestra Cocina with family and friends.

Services

Concept and Copywriting
Photo Retouching
Design and Layout
Preflight