Kroger “Fresh & Kosher” Calendar

Client: Kroger

The Kroger “Fresh & Kosher” 5773 Jewish Recipe Calendar highlights various destinations within the supermarket. Recipes were chosen that specifically coincide with monthly Jewish holidays and whose raw ingredients can be found in Kroger stores. The calendar features all Jewish Holidays, the appropriate candle lighting times and pull-out coupons. This program delivered sales during the Jewish New Year Holiday, Rosh Hashanah. Among the calendar highlights are

  • Clean, modern, upscale look
  • Large, colorful photographs of ingredients
  • Appetizing inset photographs of prepared Kosher dishes
  • Detailed, step-by-step recipes
  • Jewish and secular holiday dates
  • Sabbath Candle lighting times
  • QR code for mobile recipes
  • Monthly downloadable kosher recipes, shopping list,
    holiday stories and crafts
    S

Services

Concept and Copywriting
Photo Retouching
Design and Layout
Preflight