Home for Chanukah

Client: ShopRite

Chanukah—the eight-day festival of light that begins on the eve of Kislev 25—always holds a special place in the hearts of the Jewish community. The excitement of Chanukah always unites families and friends in a fun and meaningful way. At the heart of the festival is the family coming together for the nightly menorah lighting in celebration of the hope that Chanukah embodies. Home for Chanukah focuses on sharing Chanukah’s light with friends and family.

This educational and inspiring publication will connect ShopRite with its Jewish customers in a sensitive, warm and genuine manner by recognizing and celebrating this important religious holiday.

The aim of the publication was:

• To offer all ShopRite customers an inspirational, entertaining and
meaningful publication
• To promote the spirit of giving within the community
• To show ShopRite’s care and support for the Jewish community
• To maintain positive brand image
• To enhance the overall ShopRite experience