Common Threads Reunion Guide

Client: ShopRite

Every summer, thousands of African American families celebrate enduring familial ties and traditional values through a family reunion. Family reunions are seen as times to foster new bonds and honor time-tested ones.

To help ShopRite enhance their relationships with its African American customer base in a true, meaningful way, Common Threads is distributed in the summer months to help African American families plan their family reunions.

The articles in Common Threads range from the poetic to the practical, but each is sure to strike a cord and warm the heart.

Acknowledging cultural traditions helps build brand loyalty.

Services

Copywriting
Research
Design
Preflight